Antidote, the new health and wellness concept for conscious urban professionals

We provided a new comprehensive Brand Positioning Strategy including a name refresh from ‘The Health Concierge’ to ‘Antidote’. The new name provided the right attitude for the brand, as the antidote to the stresses of modern, urban life.

From there, we constructed a complete brand and design system including website, social media and promotional comms. Born from our original brand strategy work, the refreshed product set successfully demonstrates the benefits of developing Brand Strategy and Creative Design in tandem.