‘Unleash your vibe at the River Island’ is an unapologetic call to let people's true selves shine, after a year of being cooped up indoors. The campaign features four women throwing off the shackles of lockdown in a celebration of liberation and friendship, to remind people of the glorious fun they’ve been missing.

I developed the overall design look and feel with St Lukes London for the OOH, print and social side of the campaign to support the 30 second launch TV spot.