Essatoshi Inspiring Scents
Brand & packaging
How an interest of meditation and the discovery of Bitcoin helped build a start-up scented candle range.
Turning spirituality and self-empowerment into a visual world was the brief when asked to help develop the Essatoshi brand. With three core mantras; Truth, Hope and Freedom - words that represent the very essence of Bitcoin. Essatoshi studied natural fragrances, met perfumers and visited candle makers to conceive an aroma for each mantra.
This journey took over a year before settling on Essatoshi's interpretation for each scent. The candles represent the very simplicity and complexity of life from a visual and fragrance perspective, with each candle having its own unique scent and meaning.
Focusing on developing the brand's tone of voice and visual identity alongside this product development was crucial for me, as it allowed the design to continually evolve with each scent and the wider product range. It was a great exercise creating a cohesive and compelling brand experience within the packaging space and this was a . For us it was essential the feel of the glassware complemented each candles scent and poured aesthetic, elevating the overall sensory experience for customer.
